How do toys affect children’s identity?

Toys, and the way we play with them, act as a rehearsal for adulthood. Toys impact the identities of children by encouraging certain skills and traits. Traditionally (not to mention broadly) speaking, toys for boys have been focused on action and conflict, whereas toys for girls have usually been marketed as nurturing or beauty-related toys. It’s for this exact reason that children need to be exposed to a variety of toys. This is why the LEGO Group is committed to making play more inclusive by ensuring that children’s ambitions and playtime are not limited by gender stereotypes.

Do toys enforce gender stereotypes?

Toys influence the development, cognitive and social skills of children and can contribute to gender stereotypes. Stereotypically ‘feminine’ toys have in the past been related to nurturance, care, beauty and attractiveness, whereas stereotypically ‘masculine’ toys are usually focused around technology, competition, aggression, construction and action. These stereotypes can influence how children play, their behavior, and can even impact education outcomes, career pathways and interpersonal relationships. We at the LEGO Group are very aware of the power of gender stereotypes and that’s why every toy we make today, we make for every child. It is our mission to steer clear of stereotypes in both our product design and marketing. If you’d like to learn more, please refer to our joint research with the Geena Davis Institute on the subject . We also enjoyed reading this study by PNAS.

What are non-gendered toys?

Non-gendered toys are those which do not reinforce or reflect stereotypical ‘masculine’ or ‘feminine’ stereotypes. Either by the qualities they encourage, the skillsets they require, their color, their appearance, right down to the kids shown playing them on the packaging. Instead, they promote a range of interests and possibilities. We like to think that the biggest difference between our sets is simply the age range they are aimed at.

Do kids prefer gendered toys?

No boy is born with some kind of biological preference for blue things, as much as no girls are born with a preference for pink things. The gendering of those colors – and of toys in general – is a societal development. According to a study conducted by the LEGO Group, girls are slightly less restrained by typical gender biases than boys. 74% of boys compared to 62% of girls believe some activities are meant ‘just’ for girls, with others meant for boys. At the LEGO Group, we aim to break these gender stereotypes by encouraging kids to play with sets from all of the ranges we have to offer, for example, by categorizing our sets by factors such as age range, interest and price.

Are LEGO® sets for girls or boys?

All LEGO® toys are for all kids, however they identify themselves.

Is LEGO® City for boys or girls?

Just like all our other toys, all LEGO® City sets are for all kids, however they identify themselves.

Is LEGO® Friends for boys or girls?

LEGO® Friends is great for kids who like deep character development as a way to discover and explore their own personality and interests. That passion can be equally strong in all children.

What are the best toys for toddler girls?

The best toys for toddler girls are those that will help her develop her creativity and imagination as well as her social, emotional, and fine and gross motor skills. At the LEGO Group, we know that Learning through Play is an important part of your child’s life, and we encourage you to choose options that are safe, age-appropriate and promote development. For more ideas and activities on how to help your little girl learn through play, explore our Families guides.

What are the most popular toys for girls?

The most popular toys for girls are the ones that will spark her interests ! Each girl is unique and has her own passions, so the best way to choose a toy for a girl is to look for something that will excite and challenge her. Still looking for the perfect set? Check out our collections of birthday and holiday gifts for girls .

How do I choose toys for girls?

When choosing toys for girls, consider things like age-appropriateness, safety and durability, and of course the child’s interests and passions! You can also look for toys that develop a child’s skills and inspire creativity. And importantly, don’t forget to have fun!

Toys for Girls

Searching for the best LEGO® toys for girls? All LEGO sets are for girls, and if you are stuck for inspiration, you’ll find some great ideas here. We have something for kids of every age and interest, from animals to gaming. Girls can create LEGO brick versions of their favorite characters with BrickHeadz™ and discover creative builds with Creator 3in1 sets. They can practice creative storytelling and roleplay with toys from unique LEGO themes like Friends, City and LEGO DREAMZzz™ sets. Girls with a passion for vehicles and engineering will love building realistic models from our LEGO Technic™ and Speed Champions ranges.

We also have ideas for gifts for girls and boys for an upcoming birthday, Christmas or special occasion. For more LEGO fun, check out our toys for boys. And if you are looking for toys for a particular age, explore toys for kids aged 6+, 9+ and 13+ years.

Cool toys for girls

18+
4837
4.8
Disney Castle
399,99 €
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Disney Castle
Qty: 1
10+
750
5.0
Wednesday & Enid's Dorm Room
89,99 €
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Wednesday & Enid's Dorm Room
Qty: 1
Exclusives
9+
730
4.7
Stitch
64,99 €
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Stitch
Qty: 1
14+
2275
5.0
Andrea's Modern Mansion
199,99 €
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Andrea's Modern Mansion
Qty: 1
Exclusives
9+
667
4.9
Forest Animals: Red Fox
49,99 €
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Forest Animals: Red Fox
Qty: 1
12+
557
4.4
Mini Disney Ariel's Castle
39,99 €
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Mini Disney Ariel's Castle
Qty: 1
7+
535
4.9
Nook's Cranny & Rosie's House
74,99 €
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Nook's Cranny & Rosie's House
Qty: 1
7+
304
5.0
Glinda, Elphaba & Nessarose at Shiz University
29,99 €
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Glinda, Elphaba & Nessarose at Shiz University
Qty: 1
8+
261
4.9
Retro Camera
19,99 €
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Retro Camera
Qty: 1
9+
723
4.8
The Sandman's Tower
89,99 €62,99 €- 30%
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The Sandman's Tower
Qty: 1
Sale
8+
514
4.9
Space Research Rover
49,99 €
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Space Research Rover
Qty: 1
Retiring soon
18+
561
4.7
Talking Sorting Hat™
99,99 €
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Talking Sorting Hat™
Qty: 1
5+
194
4.9
Burger Truck
19,99 €
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Burger Truck
Qty: 1
10+
1050
4.6
R2-D2™
99,99 €
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R2-D2™
Qty: 1

8+
261
4.9
Retro Camera
19,99 €
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Retro Camera
Qty: 1
8+
342
5.0
Retro Roller Skate
29,99 €
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Retro Roller Skate
Qty: 1
8+
430
4.4
Cherry Blossoms
14,99 €
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Cherry Blossoms
Qty: 1
9+
641
4.9
Isabela's Flowerpot
44,99 €
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Isabela's Flowerpot
Qty: 1
9+
394
4.9
Inside Out 2 Mood Cubes
34,99 €
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Inside Out 2 Mood Cubes
Qty: 1
8+
1237
4.9
Heartlake City Shopping Mall
119,99 €
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Heartlake City Shopping Mall
Qty: 1
8+
400
4.9
The Frog House
54,99 €
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The Frog House
Qty: 1

Shopping for a specific age or budget?

Creative toys for girls

Whether it’s stunning wall art, funky storage spaces or even friendly bracelets, find sets that will get kids creating endlessly.

Learn more

Gifts for girls aged 6+ to Toys for girls aged 6+

5+
450
5.0
Creative Pets
34,99 €
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Creative Pets
Qty: 1
9+
1743
4.5
Message Board
99,99 €
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Message Board
Qty: 1
Exclusives
9+
667
4.9
Forest Animals: Red Fox
49,99 €
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Forest Animals: Red Fox
Qty: 1
8+
808
4.9
Cozy House
59,99 €
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Cozy House
Qty: 1

Animal Toys for Girls

From stripy tigers and mysterious sea creatures to ancient dinosaurs and magical dragons, there’s something here for every animal-loving kid.

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Gifts for girls aged 2+ to Toys for girls aged 2+

9+
667
4.9
Forest Animals: Red Fox
49,99 €
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Forest Animals: Red Fox
Qty: 1
9+
755
4.8
Majestic Tiger
49,99 €
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Majestic Tiger
Qty: 1
8+
421
4.9
Sea Animals
29,99 €
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Sea Animals
Qty: 1
9+
780
4.9
Wild Safari Animals
64,99 €
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Wild Safari Animals
Qty: 1
7+
475
4.9
Adorable Dogs
29,99 €
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Adorable Dogs
Qty: 1

Gifts for Girls

Searching for exciting gift ideas for girls aged 18 months to 9 years old and up? Find the best LEGO® sets for girls right here…

Learn more

Gifts for 5-year-old-girls to Toys for girls aged 5+

10+
702
4.5
Wednesday Addams Figure
49,99 €
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Wednesday Addams Figure
Qty: 1
Exclusives
8+
430
4.4
Cherry Blossoms
14,99 €
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Cherry Blossoms
Qty: 1
7+
4.7
Roses
14,99 €
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Roses
Qty: 1
8+
400
4.9
The Frog House
54,99 €
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The Frog House
Qty: 1

LEGO® Harry Potter™ Toys for Girls

We’ve been delighting young witches and wizards for over 20 years with our magical LEGO® Harry Potter™ sets.

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Gifts for girls aged 8+ to Toys for girls aged 8+

7+
165
4.7
Flying Ford Anglia™
14,99 €
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Flying Ford Anglia™
Qty: 1
8+
364
4.8
Hogwarts™ Castle Owlery
44,99 €
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Hogwarts™ Castle Owlery
Qty: 1
9+
723
4.9
Buckbeak™
59,99 €
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Buckbeak™
Qty: 1
8+
397
4.8
Hogwarts™ Castle: Potions Class
39,99 €
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Hogwarts™ Castle: Potions Class
Qty: 1
9+
723
4.9
Buckbeak™
59,99 €
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Buckbeak™
Qty: 1

Discover LEGO® | Disney Sets

From classic stories to modern classics, discover LEGO® sets that are sure to bring the magic of Disney into any playtime.

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Gifts for girls aged 4+ to Toys for girls aged 4+

7+
1560
5.0
The Magical Madrigal House
159,99 €
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The Magical Madrigal House
Qty: 1
18+
2228
4.8
Snow White and the Seven Dwarfs' Cottage
219,99 €
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Snow White and the Seven Dwarfs' Cottage
Qty: 1
Exclusives
12+
528
4.9
Mini Disney Sleeping Beauty Castle
39,99 €
Added to My Bag
Mini Disney Sleeping Beauty Castle
Qty: 1
18+
4837
4.8
Disney Castle
399,99 €
Added to My Bag
Disney Castle
Qty: 1
9+
619
4.4
Moana's Flowerpot
44,99 €
Added to My Bag
Moana's Flowerpot
Qty: 1
6+
358
5.0
Snow White's Jewelry Box
44,99 €
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Snow White's Jewelry Box
Qty: 1

LEGO® Friends Toys for Girls

With complex and diverse characters, kids with all kinds of passions can dive into a world of storytelling with LEGO® Friends.

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Gifts for girls aged 6+ to Toys for girls aged 6+

8+
814
4.9
Heartlake City Water Park
79,99 €
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Heartlake City Water Park
Qty: 1
6+
409
5.0
Vintage Fashion Store
39,99 €
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Vintage Fashion Store
Qty: 1
6+
426
4.8
Heartlake City Café
29,99 €
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Heartlake City Café
Qty: 1
4+
60
5.0
Dog-Grooming Car
9,99 €
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Dog-Grooming Car
Qty: 1

Best Toys for 1-Year-Old Girls

Discover the best LEGO® toys for 1-year-old girls, designed to encourage creativity, fine motor skills, and imaginative play.

Best LEGO® toys for 9-year-old girls

Whether they're exploring enchanted lands or soaring into space, there are endless adventures to be had in our collection of LEGO® toys for 9-year-old girls.

Best LEGO® Toys for 8-Year-Old Girls

Unleash a world of adventure and endless educational play with our exciting collection of LEGO® toys for 8-year-old girls.

Best LEGO® toys for 7-year-old girls

Whether they’re sailing the high seas or floating among the clouds, exciting adventures await in our fantastic collection of LEGO® toys for 7-year-old girls.

Creative girls’ room ideas

Discover a world of playful and imaginative girls' room decor with these creative LEGO® sets and products.

Best Toys for 11-Year-Old Girls

Discover the top LEGO® sets for 11-year-old girls! We have toys and sets that inspire creativity and learning, from magical castles to engineering marvels.

Best LEGO® toys for 10-year-old girls

Whether they’re heading into space or exploring scenes from their favourite films, we’ve got the perfect toys for 10-year-old girls in our epic LEGO® collection.